Meet the Team

Meet the Team

The faces in the dugout!

Leadership Team

Jeffrey Idso

Jeffrey Idso

CEO

Jeffrey Idso

CEO

Prior to forming CoachList, Inc. in 2015, Jeffrey co-founded several other companies including AlwaysOnVacation in 2006, YellowPages Travel [2003], Spark Online [1997], and Just Tix in 1991. He has more than 25 years of software development experience and 15 years forming and building global Internet businesses. Jeffrey has deep expertise across all functional areas of an online business including building wholly owned offshore subsidiaries. He has played competitive golf and basketball, has coached basketball, soccer, and softball, and is a certified Grade 8 soccer referee. Jeffrey’s oldest daughter is a Division 1 soccer player at UCSB, and his youngest daughter recently competed in the Alpine Skiing Junior Olympics. Jeffrey holds an MBA from St. Mary’s College and a Computer Information Systems degree from Arizona State University.

Dovydas Pelegrimas

Dovydas Pelegrimas

Director, Finance (Consultant)

Dovydas Pelegrimas

Director, Finance (Consultant)

Thirteen years on Wall Street in both analyst and investment banking roles for both sell and buy side firms. Graduated from the University of Virginia in 2002 with a double major in Economics and Russian language. Member of the swim team which won the ACC Championship from 1998-2002.

Tyler Jensen

Tyler Jensen

Director, Customer Acquisition

Tyler Jensen

Director, Customer Acquisition

Sales scaler specializing in customer acquisition for start-ups and scaling businesses, Tyler has a passion for new startups that are starting or scaling sales. Covering companies in SaaS, Residential Solar, Vacation Rental, and Online Travel Deep expertise in internet company operations and product management, his deep expertise in developing SDR and ISR processes have reached show rates of over 85% and win rates as high as 50%. He is also an expert in content localization and has built global SEM campaigns in 16 languages and dialects.

Kristen Kuhns

Kristen Kuhns

Director, Product Management

Kristen Kuhns

Director, Product Management

After spending over ten years as head of technical specifications and product, and finally COO of Silicon Valley boutique consulting firm TierSolution, Inc. where she managed a team that was spread across the globe that handled clients big and small, Kristen has focused the last several years on content strategies and product development for clients as diverse as HP, HPE, the cities of Oakland and San Jose, schools & universities, as well as several start-ups. Before that she was with Borden as their IT liaison, and Pepsico as a corporate trainer. She has a dual MA/BA from Case Western Reserve University summa cum laude and Phi Beta Kappa distinctions.

Manish Sinha

Manish Sinha

Director, Engineering & IT

Manish Sinha

Director, Engineering & IT

Manish Sinha has over 15 years of varied engineering experience in domains like 3D games programming, electronic communication technologies and online travel. Prior to joining CoachList, Manish spent 5 years as Director of Engineering at AlwaysOnVacation, where he led a 35-person engineering and IT team. Manish uses the latest technologies and to build scalable and reliable enterprise and consumer facing systems as a Strike engineer, systems architect, and team builder, with expertise in building global marketplaces. Prior to that he was a tech lead and Manager for eBookers.com and TravelPort, where he developed a global online travel platform for the TravelPort portfolio including eBookers.com, Cheaptickets.com, Hotelclub.com, Orbitz.com, and Galileo.

Peter Delle

Peter Delle

Director, Digital Marketing & Analytics

Peter Delle

Director, Digital Marketing & Analytics

Peter has managed teams of digital marketing professionals running data driven cross channel marketing programs at Century 21, Coldwell Banker, and Warrior Trading. He is responsible for marketing program planning, development, implementation, management, and reporting across ad and social ad networks, managing ad platforms and working on creative copy and design to build three dimensional campaigns.

Advisors and Consultants

Randy Haag

Randy Haag

Advisor/Contractor

Randy Haag

Advisor/Contractor

Randy plays competitive golf – and for over 30 years has been one of the top ranked amateur golfers in the world and is especially known for his use of the side-saddle technique since 1997. During his investment banking career he always looks for disruptive game changing opportunities, and has helped many of these companies to significant liquidity events (LifeVantage-LFVN, Lazertron acquired by Aclaim Entertainment).

Dan Dillon

Dan Dillon

Advisor

Dan Dillon

Advisor

Dan has over three decades of San Francisco lobbying experience specializing in issues related to permitting, building regulations, major events, and the hospitality industry. Dan is the Olympic Club Board President and has worked with the PGA Tour on five professional tournaments and with the USGA on two U.S. Opens and the PGA Championships.

Dan Burke

Dan Burke

Advisor

Dan Burke

Advisor

Dan is the Executive Director or The First Tee of San Francisco and leads all aspects of the non-profit foundation, including fundraising, ambassador, and programming and regularly reporting to the Board of Directors. First Tee is an international youth development organization introducing the game of golf and its inherent values to young people. Through after school and in school programs, we help shape the lives of young people from all walks of life by reinforcing values like integrity, respect and perseverance through the game of golf.

Connor Powers

Connor Powers

Product Consultant

Connor Powers

Product Consultant

Connor is the Digital Strategist, Owner, and Hitting Consultant at DeadRedHitting.com. Connor has a demonstrated history of developing digital strategies and using technological tools to grow businesses. Skilled in social media strategy, sales planning, lead generation, customer acquisition, baseball and Sports Management, he understands the full life-cycle of coaching and instruction. A former Pro baseball player with the San Diego Padres, he has advised dozens of aspiring athletes both in person and virtually improve their hitting scores. Connor has a Bachelor of Science (BS) focused in Economics from Mississippi State University.

Seth Polansky

Seth Polansky

Advisor/Contractor

Seth Polansky

Advisor/Contractor

Seth has an extensive background in technology companies including being head of Global Digital Banking at Silicon Valley Bank, Sr Director of Engineering at Yahoo, Director of Engineering at PayPal, and Director at ebay, and more, he is a creative and passionate technology leader with over 20 years of demonstrated success in software product development across the full life cycle with a focus on high volume web/ecommerce products and services with high availability and extreme scalability profiles. He has strong communication and collaboration skills with a focus on achieving bottom line business results. His significant experience leveraging leading edge technologies to drive differentiation and ability to work with business stakeholders and develop technology strategies, implementation plans and operational models, he has built high performance teams from the ground up (hiring architects, engineers, QA, project and product managers) as well as taken existing teams and raised productivity and quality levels.

Leonard Sbrocco

Leonard Sbrocco

Content Consultant

Leonard Sbrocco

Content Consultant

Leonard has over 25 years of experience working for multiple media outlets in the San Francisco Bay Area, including as a Publisher, Ad Director, and Online Manager at various newspapers. He has provided marketing expertise as a partner at Big Cat Advertising, where he specialized in online and email promotions. Previously, he was the Director of Business Development at the San Francisco Chronicle, where he was responsible for creating and managing new products, generating $20 million in ad sales in three years. Leonard also co-founded a golf and travel website and was editor of a leading market research website. He is a graduate of the United States Military Academy at West Point and served six years as a U.S. Army officer.

Operational Team Members

Matthew Cerrone

Matthew Cerrone

Brand & Content Strategist

Matthew Cerrone

Brand & Content Strategist

Matt is a Lead digital strategist for online content, content marketing and social media, as well a thought leader on digital technology, podcasts, video, social platforms, online content, and relevant industry verticals in the sports arena. As the creator of editorial strategy and content flow (online, mobile, video, social, and emerging) considering audience demand, market trends, and branded content and native ad initiatives), focusing on voice, style, tone, brand guidelines and design he brings his fourteen years of sports content experience to CoachList as well as digital technology, digital marketing, relevant industry verticals, and general business strategy expertise. He created the popular MetsBlog.com and has worked for PlayBook and SportsNet media.

Nina Pasanante

Nina Pasanante

Digital Marketing Automation Specialist

Nina Pasanante

Digital Marketing Automation Specialist

Nina is an expert with over a decade of immersed experience in the digital marketing automation field including Hubspot and other digital marketing platforms. Her projects include creating inbound marketing campaigns, writing blog posts, developing email marketing campaigns, social media marketing, and optimizing content for the web. She graduated from UCLA with an MA in Marketing.

Deepika Naharas

Deepika Naharas

Director Finance

Deepika Naharas

Director Finance

Deepika is an incisive Leader with global financial/accounting/operations background of 16+ years in public/private/ startups – high tech, Saas, semiconductor, venture capital, energy, automotive, retail, non-profit industry experience. She has extensive knowledge and experience in Accounting, Finance, FP&A, Funding (Series C), Debt/LOC. She excels at financial modeling and analysis, budgeting and forecasting, software revenue recognition, month end close, multinational consolidation, cash management, tax and audit management, and SOX compliance. Her systems experience include SAP, SAP BW, Essbase, Oracle 11i, Adaptive Insights, QuickBooks, SalesForce, Advance level Excel, ADP, Gusto, Zenefits, Concur, Expensify, Bill.com, SaasOptics, Chart Mogul, and Stripe.

Aaron Irmas

Aaron Irmas

Lead Development & Social Growth Specialist

Aaron Irmas

Lead Development & Social Growth Specialist

Aaron is an entrepreneur born and raised in Santa Monica, California. For his undergraduate degree, Aaron attended Babson College, where he received his Bachelor of Science in Business Management with a concentration in Entrepreneurship. During his senior year at Babson, Aaron began developing and creating his concept for SOGRO. Now as a graduate, Aaron utilizes his set of skills in order to help grow startups, small businesses, and brands through social media.

Ka Lun Chan

Ka Lun Chan

Senior System Development Executive

Ka Lun Chan

Senior System Development Executive

KC has been building tech startups for over 12 years - managing and sourcing teams, building software, defining architectures, scaling systems, etc. KC co-founded iWorld in 2007 (Axio acquired iWorld in 2013.) As leader of technology, he helped grow the engineering team and built a set of web and mobile applications at iWorld. He directed all aspects of cross-functional engineering and oversee software development and helped grow the company into the multimillion-dollar company. Prior to founding iWorld, KC served as VP of Operations at an early stage start-up company TalkFree where he led all the engineering and technical operations, including software development and network enhancements. He also held multiple positions at COVAD Communications that involved network integration and expansion, technical deployment, system optimization and engineering in a nation-wide footprint.

Aninda Basu

Aninda Basu

Senior Designer UI/UX

Aninda Basu

Senior Designer UI/UX

Aninda has over 19+ years’ experience in web design, new media product design, and in user experience domains. Aninda’s perspectives in digital design and breakthrough thinking helps solve many design-related and user-interface issues. Aninda always seeks to explore new areas to provide cutting-edge business solutions in a fast-changing world of social networking and design strategies. His specialties include Mobile/Tablet/Web-Design Solutions, Visual Identity Design, Presentation Design, Usability Consulting, UI Design, Fine Arts, and Commercial Art.

Dzintars Grinfelds

Dzintars Grinfelds

Social Media Marketing Strategist

Dzintars Grinfelds

Social Media Marketing Strategist

As a former digital team lead for the San Francisco Giants, Dzintars oversaw Digital Team staff hiring and on-boarding; game day operations for 2-4 staff members per game; and all outbound communication with fans. He has produced live, in-game content for the entertainment of fans on @CafeSFG Instagram and Twitter. He reviews engagement analytics to create unique promotions with latest trends including Pokémon GO!, virtual reality, Periscope, Instagram Stories, and Snapchat to grow engagement with applications as well as brands.

Pankaj Chhajed

Pankaj Chhajed

Senior Business Analyst

Pankaj Chhajed

Senior Business Analyst

Pankaj founded the company Namelearnfatafat.com, a video e-learning site. He wears two hats at CoachList by being both our senior Business Analyst and defining product specifications, as well as overseeing much of our marketing and training video tutorials. He has also worked for start-ups, and has focused on providing business analysis, UX and UI services. His previous firm successfully completed 300+ projects remotely and has 60+ happy clients globally. He attended Jamnalal Bajaj Institute of Management Studies to receive his (MBA) in Finance.

Ajay Chaturvedi

Ajay Chaturvedi

Online Marketing Manager

Ajay Chaturvedi

Online Marketing Manager

Ajay has several years’ experience in data projections and oversight in online marketing, content development, and is a market research expert with extensive experience managing large scale global PPC campaigns. A news junkie and sport fanatic, especially in cricket, Ajay did years of live online commentary of the Cricket World Cup, ODIs, and Test matches. He also helped launch a cricket site CricketZone.com.

Pavel Rorecek

Pavel Rorecek

Senior Laravel Backend Developer

Pavel Rorecek

Senior Laravel Backend Developer

Pavel is the rare combination of high end developer with a solid background in economics and business. He holds a Master’s of Science Degree in Economics and Management, Entrepreneurship. He also has deep expertise as an affiliate marketer, which allows him keen insight into ensuring the deliverables in his code and architecture meet requirements of the business and the customers’ needs. His technical skills will serve him well as he guides the product through its next set of iterations, updates, and new feature sets while optimizing for scalability and reliability and delighting users.

Arup Dey

Arup Dey

Digital Ad Development Specialist

Arup Dey

Digital Ad Development Specialist

With 12 years of experience in providing new media solutions on global projects, Arup has built brand identities in niche areas. He channelizes creative thinking coupled with strong technical knowledge to help look at innovative solutions in digital marketing and beyond. His strong visualization skills help give context to creativity and appeals to audiences for design originality and practical applications. Managing ad campaign design and landing page creative work he plays a vital role in creating a great first impression customers get of CoachList.